The only world talent championships of its kind held annually in Hollywood.
Special emphasis is placed on “entertainment value and marketability” during judging. This in no way takes away from the technical aspect of the performances, however, judges are looking for that special charisma (“it”) that most top entertainers have. Performance times of sixty (60) seconds are strictly enforced. Contestants with the highest scores by panels of judges in respective events are the winners. Hundreds of persons from the entertainment industry (i.e. agents, managers, casting directors, record label reps) are invited to judge, conduct seminars and cast during the week-long event.